Premium Custom Packaging Idea By Desserted

Desserted has proved to be an unexpected, yet pleasant, option for sending gifts to your loved ones. The founder of Desserted, Jimmy LaPrelle, originally aimed at making ‘gifts that don’t suck' but he realized that he needed to work on the packaging that shouldn’t suck either. He, however, didn’t have any idea about packaging. He wanted the packaging to be premium, so he got help in this department. According to LaPrelle, as an entrepreneur, you need to do what you are good at and find help when you need the most.

He wanted to differentiate his brand from the rest by designing its packaging that could offer a premium experience.

The road to being an established business owner

LaPrelle had to start from scratch, so he had to make a lot of effort to become an established business owner in the industry. He had an interest in the gift industry, and he pursued his love for desserts to establish his business. With the first business anniversary coming up, they have nine mailer boxes and delicious desserts that keep attracting new and old customers. Working with the brand and desserts was not quite difficult for Jimmy, but developing the boxing model was a tough challenge.

He had to think about the unboxing experience, which is always a tough thing to develop for any brand. Luckily, he had the help of some highly qualified package designers who assisted him in the development of a fully premium packaging design that included an incredible unboxing experience.

Jimmy was a package novice at the start of the business. With professional help, he didn’t only manage to have great brand packaging, but he also managed to learn the basics of packaging. It allowed him to learn enough to gain the primary skill required to figure out the need to bring any packaging design change that could influence the branding of his business positively. He was able to know about the box sizes to meet different consumer requirements.

A new packaging concept

The aim of Desserted is not only to provide several dessert options to the customers with varying demands but also to transform their experience into something that seems and sounds magical. So, it is much more than just desserts.

Jimmy also had plans to give back to the community, so he founded Food For Thought. The purpose of this initiative was to provide kids from low-income areas with foods. They add a specific percentage of the price of every sold package into the fund that they use to feed needy people.

With the help of custom packaging boxes, Desserted connected with their consumers in the best way possible. The colors and overall design of their boxes allow their consumers to use those product packages as their emotional representations. At first glance, Desserted seems to have cracked the code of branding, but it is just a beginning. Jimmy plans on further enhancements of his brand, especially with the packaging. Right now, his main focus is to create a design for the inside of the box.

A Short Comparison Between Biodegradable And Recyclable Shrink Film

There are too many packaging applications that use shrink film. With the arrival of the pandemic, every industry, including packaging, came to a halt. Now, most of the manufacturing units are not functional, meaning that the global population has to rely on its reserves.

The pandemic will be over eventually. At that time, we will be busy again in the discussion about how to keep the environment safe from the impact of the negative side of the packaging processes. Packaging processes use a lot of plastic, which means that we have to work on measures to keep the environment safe from the impact of packaging waste.

In this article, we will discuss shrink film, which is one of the most commonly used materials in packaging applications. More specifically, we will talk about whether you should choose recyclable or biodegradable shrink film for your packaging applications.

Recyclable shrink film

The environmental concerns associated with the plastic are well-known, or infamous to be precise. Most of the companies look for alternatives to traditional plastic by asking for something recyclable. What usually surprises them is the fact that traditional plastic is the recyclable plastic. So, the recyclable shrink film is the one that companies have been using for a long time.

The real problem lies in the infrastructure that cannot recycle plastic. In many towns, waste management companies pick up plastic wastes, but they do not have the facility to recycle that plastic to make it usable again. That’s the reason those waste management companies ask consumers not to put shrink film in recycle bins. It leads most of those consumers into thinking that shrink film is not a recyclable material.

So, if you are looking for a recyclable shrink film, you can choose the traditional shrink film. The most necessary thing to consider here is the facility that will recycle the used shrink film to make it usable again. You can get in contact with specialized waste management vendors in this regard.

Biodegradable shrink film

Biodegradable shrink films used polymer-based plastics, which are produced using plants. These bioplastics do not take much time to biodegrade. Traditional plastic, on the other hand, can take up to one thousand years to biodegrade.

If you want to use a solution that is safer than shrink film made of traditional plastic, you can consider using biodegradable shrink film. These shrink films biodegrade, so you cannot recycle them, which means that once you have used a biodegradable shrink film, it becomes unusable for the future.

If you are not disposing of biodegradable shrink films through a proper composting process, the film might not biodegrade at the desired rate. You should follow standard disposal protocols to make sure that the film you throw away doesn’t become hazardous for the environment.

Which film is right for you?

Which film you should consider for your packaging applications depends on your particular requirements. If you are in contact with a specialized waste management company, you may want to use traditional shrink film, because they will recycle the plastic. If it is not possible for you to sign a contract with a waste management company or any reason, you should consider using biodegradable shrink film.