After developing an incredible product, it will be hard for you to wait to launch it into the market. Unfortunately, competition has become harder than ever due to new products entering the market every day and pushing retailers to extend their shelf space.
If you fail to become anything less than noticeable, there is the real risk of getting lost in the crowd of other brands and products. For this purpose, it is imperative to work on the product packaging design.
In this article, we will discuss different examples to give you an overview of what you can do to develop an incredible product packaging design to boost your brand.
Minimalistic packaging design by Zen Tea
The minimalistic trend in packaging designs has set a new standard for luxuriousness. With every package bombarding visual information, a minimalistic package is sure to stand out due to its different appeal. An example of a minimalistic yet highly attractive packaging design is of Zen Tea, which is a tea brand. This tea comes in three varieties. Every variety has a packaging with a color difference.
While the overall design of these packages is simple, it is not simplistic. The designer has used subtle elements to make the design more unique and attractive.
Bottle design by Aqua Rose
Aqua Rose is a bottled water company that uses rose extract in water to benefit consumers with the healing ability of rose petals. The bottled water aims at boosting overall beauty. The company used a great packaging concept to attract its customers. It used a 3D design on its bottles by using curves that resemble those of rose petals. The functional advantage of these curves is that they make holding the bottle easier. The cost of each unit is high, but it is affordable for the target market.
Superfly’s mysterious design
Superfly is a non-alcoholic beverage brand that sells juices infused with botanical extracts. The beverage bottles use a great design, which uses rich images consisting of plants and fruits. These bottles look much like the work of art. Due to their rich design, these bottles undoubtedly look different and more attractive among the lot.
Packaging design by Ethical is Beautiful
Ethical is Beautiful sells soap and other bath products. According to the company’s claim, the products they have launched contain materials from ethical sources. The company donates 10% of its profit for the rehabilitation and rescuing of orangutans.
The overall package design of the products this company sells looks more organic thanks to the wood-color paper and the image of green leaves on it. A nicely fitted label has a prominent image of a lotus flower.
Innovation design by Healthy Generation
Healthy Generation mainly sells jerky beef. The company wanted 1product packages to be more interesting. The design the company uses targets customers who look for healthy products during their busy schedules. A horizontal clear window just above the bottom of the packet allows customers to have a look at the original product. This transparency helps make the brand more trustable. The overall design of the packet looks quite satisfying.
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